Monthly report · sample layout
Your brand · Month 01
| Metric | Definition | Baseline | This month |
|---|---|---|---|
| Reach and impressionsAll 3 | Reach is the number of unique accounts that saw a post at least once; impressions are the total number of views, including repeat views by the same person. | Baseline: sample layout, no value | This month: sample layout, no value |
| Engagement rateAll 3 | Engagement rate is the sum of likes, comments, saves and shares on a post divided by the number of people it reached. | Baseline: sample layout, no value | This month: sample layout, no value |
| Saves and sharesAll 3 | Saves and shares are the interactions that show a post was worth coming back to or passing on. | Baseline: sample layout, no value | This month: sample layout, no value |
| Profile visits and link clicksAll 3 | Profile visits and link clicks measure the interest that moves from a post to the brand and the website. | Baseline: sample layout, no value | This month: sample layout, no value |
| DMs and routed requestsYankı · Rezonans | A routed request is a price, order or appointment request that arrives by DM and is passed to your sales team. | Baseline: sample layout, no value | This month: sample layout, no value |
| Social search termsRezonans | A social search term is a phrase that brings up your brand or content in a platform's own search box. | Baseline: sample layout, no value | This month: sample layout, no value |
| AI answer scanYankı · Rezonans | An AI answer scan is asking a defined set of questions in answer engines and recording the brand and its sources. | Baseline: sample layout, no value | This month: sample layout, no value |
| Ad conversions and acquisition costYankı · Rezonans | Acquisition cost is ad spend divided by the number of conversions it produced. | Baseline: sample layout, no value | This month: sample layout, no value |
