inurdemirel Blog

The SEO, GEO and Digital Marketing Blog

From technical SEO to backlinks, from AI search to web design: the methods we use in the field, with their sources.

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Last updated September 25, 2026

Featured guideSEO Fundamentals

What Is SEO? A Guide to Search Engine Optimisation

SEO is the technical, content and authority work that makes a website more visible in the free, unpaid results of search engines such as Google.

Onur DemirelOctober 6, 202315 min read

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Everything we wrote

Every topic, with its own guide.

GEO & AI Search
What Are Google AI Overviews and AI Mode? How to Become a Source in AI Summaries

AI Overviews and AI Mode are Google features that generate AI answers from web sources. We explain how sources are chosen, the impact on clicks and controls.
September 25, 202612 min read
GEO & AI Search
AI Crawlers, robots.txt and llms.txt: Which Bots Should You Allow?

AI crawlers fetch content for training, search and user requests. Allowing search bots protects visibility; llms.txt is an optional extra.
September 25, 202612 min read
SEO Fundamentals
What Is Local SEO? Google Business Profile and Visibility in Google Maps

Local SEO makes a business visible in Google Maps and location-based searches: Business Profile, NAP consistency, reviews and city pages.
September 25, 202614 min read
GEO & AI Search
What Is GEO (Generative Engine Optimization)? How to Get Visibility in AI Search

GEO (Generative Engine Optimization) is the work of getting your brand cited as a source in AI answers from ChatGPT, Gemini and Google AI Overviews.
September 18, 202613 min read
Links & Authority
What Is a Backlink? Types, Benefits and How Google Evaluates Links

A backlink is a link from another site to yours. We cover the types, dofollow vs nofollow, and how Google evaluates the links pointing to you.
October 26, 202413 min read
SEO Fundamentals
What Is SEO? A Guide to Search Engine Optimisation

SEO is the technical, content and authority work that makes a website more visible in the free, unpaid results of search engines such as Google.
October 6, 202315 min read
Technical SEO
What Is Technical SEO? A Checklist for Crawling, Indexing and Site Infrastructure

Technical SEO lets Google crawl your site, index the right version and serve it fast and securely. A checklist built around Search Console reports.
April 10, 202318 min read
Web Design & E-commerce
How to Do E-commerce SEO: An SEO Guide for Online Stores

E-commerce SEO means building category and product pages around search intent, managing filters and variants, and giving Google complete product data.
April 10, 202316 min read