UTM Link Builder
Campaign links in a form GA4 understands, with ready presets.
GA4-ready·Channel estimate·No sign-up
- utm_source and utm_medium
- Campaign name
- Lowercase clean-up
- Links from this visit
What a UTM code is, and what it measures.
UTM parameters are tags added to a link that tell your analytics tool where a visit came from. Visits to the same page from an Instagram profile, an e-mail newsletter and an ad show up separately only with these tags.
Google Analytics 4 (GA4) groups visits into channels by their utm_source and utm_medium. A mistyped value leaves the visit as “Unassigned”; the tool shows an estimate of this match as it builds the link.
Five parameters, one naming scheme.
To keep reports clean, naming is agreed once and everyone uses the same scheme: lowercase, plain letters instead of special characters, hyphens instead of spaces. “Instagram”, “instagram” and “IG” show up in GA4 as three separate sources.
UTM is not used on the site’s own internal links: it starts a new session while the visitor browses and the original source is lost.
| Parameter | What it tells | Example |
|---|---|---|
utm_source | The site or platform sending the traffic | google, instagram |
utm_medium | The marketing medium | cpc, social, email |
utm_campaign | Campaign name | kasim-kampanyasi |
utm_term | The keyword in paid search | cekirdek-kahve |
utm_content | Telling ads or links apart within a campaign | gorsel-a, bio-link |
Landing in the right channel.
- 01
Paid search and social
If the medium is “cpc”, “ppc” or starts with “paid”, the visit counts as paid; with a search engine source it is Paid Search, with a social network Paid Social.
- 02
Organic social
If the source is a recognised social network or the medium is “social”, the visit falls into Organic Social.
- 03
E-mail and others
A medium of “email” gives Email, “affiliate” Affiliates, “referral” Referral; unrecognised values stay Unassigned.
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The link is measured. Next, the campaign.
In our social media packages content, reels and community management run on a monthly plan; Meta ad management can be added as an extra, and every campaign is measured and reported.
- Content and reels
- Meta ad management
- Monthly report
UTM links, what people ask.
The most asked questions about UTM parameters, GA4 channels and sharing links.
Back to the ToolA UTM parameter is a tag added to the end of a link that tells your analytics tool the source, medium and campaign of a visit. The most used are utm_source, utm_medium and utm_campaign.
Technically none is required, but for the right channel and campaign reports in GA4, utm_source, utm_medium and utm_campaign are used together.
UTM on external campaign links does not affect rankings. Using UTM links between the site’s own pages both breaks analytics data and creates several addresses for the same page; the canonical tag then points to the main address.
If the utm_medium or utm_source value does not fit GA4’s channel rules, the visit is assigned to no channel. The channel estimate in the tool shows where the values will land as the link is built.
The link can be shortened with a shortening service, or a short address can be set up on your site with a redirect rule. For print, a QR code is a good option.
No. Links are not sent to our server or saved in your browser; the list of links from this visit is gone when the page closes.
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