DA PA Checker
A domain’s DA, PA and Spam Score in one query.
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Comparison table
| Domain | Remove row |
|---|
DA, PA, Spam Score: Moz·DR: Domain Rating by Ahrefs
What is DA PA? The authority of a domain and of a page.
Short answer
DA, or Domain Authority, is a website’s overall authority score, and PA, or Page Authority, is the ranking strength of a specific page; both are measured from 1 to 100. Moz developed these scores, and they are used to predict how your site will perform in search engines.
Understanding how strong a website is in search engines is the foundation of digital marketing and SEO work. DA PA checker tools surface the key metrics that show how search engines assess a website. With the DA PA lookup tool we built at inurdemirel.com, you can learn the authority score of any domain in a single query.
DA, or Domain Authority, is a metric developed by Moz that scores a website’s potential to rank on search engine results pages from 1 to 100. The higher the score, the more likely the site is to reach the top of search results. With a DA checker you can look up this score for any domain with ease.
PA, or Page Authority, measures the ranking strength of a specific page. DA assesses the whole domain, while PA assesses a single page. So even when a site’s overall DA is high, some of its pages can have a low PA. Read together, the two metrics give a complete picture of the site’s SEO performance.
A DA PA lookup matters most for competitor analysis, backlink evaluation and tracking SEO performance. With the DA PA checker we offer at inurdemirel.com, you reach this data in a single query.
- /blog/guidePA
- /servicesPA
- /contactPA
How is Domain Authority calculated? Four main factors, a logarithmic scale.
Domain Authority is calculated by weighing many different factors together. Chief among them are the total number of backlinks pointing to the domain, the number of unique domains those links come from, the authority of the linking sites themselves and the overall quality of the link profile.
- 01Total backlinks
- 02Unique linking domains
- 03Authority of linking sites
- 04Overall link-profile quality
The DA score uses a logarithmic scale. That means raising it from 20 to 30 is far easier than raising it from 70 to 80. A newly launched website usually starts with a DA around 1 and climbs over time through quality content, natural backlinks and technical SEO improvements.
Our DA checker looks up the result of this complex calculation for you: once a domain is entered, the tool pulls current data and shows its DA score. That lets you compare the authority of your own site with your competitors’.
What is a good DA score?
- 10–20Normal for new sites
- 40–50Average
- 50–60Good
- Above 60Very strong
What matters is where you stand against your competitors.
What is Spam Score and why does it matter?
Spam score is a metric that shows the risk of a website being seen as spam by search engines. Spam score checker tools detect the share of suspicious or low-quality links in your link profile. A high spam score signals that your site is at risk of a search engine penalty.
Spam score is usually measured from 0% to 100%. From 0% to 30% counts as low risk, 31% to 60% as medium risk, and 61% and above as high risk. Checking your site’s spam score regularly matters a great deal for staying clear of penalties.
With the spam score checker at inurdemirel.com you can learn your domain’s spam risk. When you find a high spam score, the first thing to do is identify harmful links through Google Search Console and disavow them.
Spam score risk bands
- 0–30%Low risk
- 31–60%Medium risk
- 61–100%High risk
If you see a high spam score
- Identifying harmful, low-quality backlinks through Google Search Console
- Disavowing harmful links to guard against Google penalties
- Producing quality content and earning links from trusted sites
What is Domain Rating (DR)? How does it differ from DA?
Domain Rating, or DR, is a metric developed by Ahrefs that scores the strength of a website’s backlink profile from 0 to 100. DR checker tools assess the quality and variety of the links pointing to your site. It works on logic similar to DA but relies on different data sources and algorithms.
DR takes into account the number of unique domains linking to your site, those domains’ own DR values and how the linking sites spread their links overall. A few links from high-DR sites can be worth more than many links from low-DR ones.
A DR check is used above all in link building, to decide which sites are most worth getting links from. Weighing the domain rating of the sites you target together with their DA and PA makes for a sounder decision.
| DADomain Authority | DRDomain Rating | |
|---|---|---|
| Developed by | Moz | Ahrefs |
| Scale | 1–100 | 0–100 |
| What it measures | Potential to rank in search results | Strength of the backlink profile |
| Main inputs | Total backlinks, unique domains, linking-site authority, profile quality | Unique linking domains, their DR, how links are spread |
| Page-level metric | PA (Page Authority) | UR (URL Rating); not queried by this tool |
| Updates | Usually monthly or every few months | Can be more frequent, following database changes |
| Most used for | Competitor analysis, backlink evaluation, performance tracking | Deciding which sites to get links from in link building |
It is normal to see different DA and DR values for the same site.
How to raise your DA and PA.
Raising your DA and PA takes long-term, disciplined SEO package work.
- 01
Quality, original content
First, producing quality, original content matters a great deal. Search engines reward pages that add value for users and contain original information. Blog posts, guides and in-depth analyses raise your site’s authority.
- 02
Natural, quality backlinks
Second, earning natural, quality backlinks directly affects your DA. Links from trusted sites in your sector raise your site’s value in the eyes of search engines. Guest writing, digital PR and shareable content are among the most effective ways to get there.
- 03
Technical SEO improvements
Third, you need technical SEO improvements. Technical factors such as page speed optimisation, mobile friendliness, an SSL certificate, a correct sitemap and a well-organised internal link structure all have a positive effect on both DA and PA.
- 04
Clearing harmful links
Finally, getting rid of harmful links is also necessary to protect your DA. Check your spam score regularly with our tool, and when you find suspicious links, disavow them with Google’s Disavow tool.
How does a DA PA lookup work? One domain or in bulk.
Using the DA PA checker at inurdemirel.com is very simple. Once the domain you want to look up is entered in the field and the query starts, the domain’s DA, PA and spam score appear on screen.
The tool is completely free and needs no sign-up. The daily credit is 10; for our customer panel members the daily credit limit is 20. With it you can analyse where your own site stands, compare your competitors’ authority, assess the quality of the sites you will get backlinks from and track the progress of your SEO work over time.
We recommend repeating your DA PA lookup at regular intervals. Watching how your DA and PA change, especially after major content updates, backlink campaigns or technical changes, helps you measure your SEO performance accurately.
Where your own site stands
Your competitors’ authority
Quality of sites you will get links from
Tracking SEO work over time
What really counts in DA PA: context, not the number.
- 01
Not an official ranking factor
Google does not use DA and PA as official ranking factors. These metrics are predictive indicators developed by Moz. Still, it is a common observation that sites with a high DA rank higher in search results, so a DA PA lookup gives a strong hint about your SEO performance.
- 02
Compare within your sector
When you compare your DA with competitors, comparing against sites in the same sector and of a similar size gives more meaningful results. Average DA can differ a lot from one sector to another.
- 03
Artificial boosts backfire
Trying to raise DA artificially, for example by buying low-quality links, may lift the score in the short term but can seriously harm your site in the long run. When Google detects this kind of manipulation it can penalise your site. Building authority organically and naturally is always the safest route.
- 04
Build a comparison table
When using the DA PA checker, we recommend looking up several competitors’ domains one after another to build a comparative analysis table. It shows the competitive landscape in your sector clearly, so you can set your SEO strategy accordingly.
- 05
Your starting point
Especially if you have just launched a website or want to improve your current site’s SEO performance, a DA PA lookup should be your starting point. Without knowing where you stand, you cannot tell which areas need improvement. The tools we offer at inurdemirel.com make that process easier.
- 06
Quality, not count
In backlink analysis, look not only at the number of links but also at the DA and DR of the linking sites. One link from a single high-authority site is worth far more than links from dozens of low-quality sites. Our DA PA checker helps you make that assessment.
What lifts DA for good is quality links.
Natural links from trusted sites in your sector are the foundation of authority. In our backlink packages, links are built 100% by hand from publications between DA+36 and DA+100.
- 100% manual
- DA+36 – DA+100
- Detailed reporting
DA PA: no question left unanswered.
From Spam Score to Domain Rating: a short answer to every question.
Check DA PADA, or Domain Authority, is a website’s overall authority score, and PA, or Page Authority, is the ranking strength of a specific page; both are measured from 1 to 100. Moz developed these scores, and they are used to predict how your site will perform in search engines.
In the DA PA checker at inurdemirel.com, once the domain you want to look up is entered and the query starts, the tool shows its DA, PA and spam score. The tool is completely free and needs no sign-up.
Spam score is a metric that shows the risk of your site being seen as spam by search engines. To lower it, identify harmful and low-quality backlinks and disavow them with Google’s Disavow tool, produce quality content and earn links from trusted sites.
Domain Authority was developed by Moz and Domain Rating by Ahrefs. Both measure the strength of a site’s link profile, but they use different algorithms and data sources, so it is normal to see different DA and DR values for the same site.
A good DA depends on your sector and level of competition. Broadly, 40 to 50 is considered average, 50 to 60 good and above 60 very strong. For new sites a DA of 10 to 20 is normal. What matters is where you stand against your competitors.
There can be several reasons. The main ones are quality links to your site being removed, competitors earning more links, an update to Moz’s algorithm or a rise in your site’s spam score. Checking regularly with our DA PA checker lets you spot changes early.
DR checker tools show a website’s Ahrefs Domain Rating. The score reflects the quality and strength of the site’s backlink profile. A DR check is used above all to measure the value of sites you will get links from and to track how your own link profile develops.
DA and PA are usually updated once a month or every few months, depending on Moz’s crawling and indexing cycle. Domain Rating can update more often, following changes in the Ahrefs database. To see the effect of your SEO work, we recommend using our DA PA checker on a monthly basis.
The daily credit is 10; for our customer panel members the daily credit limit is 20. Each domain uses 1 credit, and a bulk lookup takes up to 3 domains at once. Because the values come from the paid Moz data source, credits keep data costs in check and use fair for everyone. Credits renew every day at midnight, Istanbul time.
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